From March 11th to 13th, the Shandong Provincial Council for the Promotion of International Trade successfully organized the province’s industrial and commercial circles to implement the “Shandong Trade Promotion Overseas Tour – Entering Germany” activity.
The 100-member Shandong Economic and Trade Group, composed of 81 companies from 14 cities in the province, adopts a three-in-one working model of “large group unified official business negotiation + small group directional door-to-door visits + enterprise dispersed research and casting net”, with division and cooperation, highlighting key points, and participating in The global event “Zukunftstag Mittelstand” held a China (Shandong)-Germany economic and trade matchmaking meeting, visited many German industrial and commercial trade promotion agencies, stabilized channels, consolidated customers, comprehensively promoted Shandong’s economic and social development and business opportunities, and widely Get in touch with the German business community and make every effort to expand your international circle of friends.
On the afternoon of March 12, the Shandong Provincial Council for the Promotion of International Trade and the German Federal Federation of Small and Medium Enterprises jointly held the “China (Shandong)-Germany Economic and Trade Matchmaking Conference” tailored for Chinese and German enterprises in Berlin, Germany. More than 150 guests attended the event, including relevant German government and business association agencies, the Chinese Embassy in Germany, representatives of German and European business circles, experts and scholars.
Mr. Reinhold von Ungern-Sternberg from Head of Foreign Trade at Mittelstand.BVMW e.V., Ms. Yuanling Qiu from Counselor Embassy of the People’s Republic of China in the Federal Republic of Germany, Mr. Zhongjun He from Vice Chairman of CCPIT Shandong, Mr. Harald Bleimeister from Chairman of the Association of the Automotive Supplier Industry, Mr. Zhe Zhang VON Chairman of CCPIT Jinan
He Zhongjun, vice president of the Shandong Council for the Promotion of International Trade, promoted new opportunities for green, low-carbon and high-quality development in Shandong Province. He said that Germany is Shandong’s largest trading partner in the EU and Shandong is a pioneer province in Sino-German exchanges and cooperation. Shandong will build a green, low-carbon and high-quality development pioneer zone, a strong province in advanced manufacturing and a strong province in science and technology.
There are unlimited business opportunities and the vigorous development of many 100-billion-level industrial clusters. We look forward to the participation of German friends. Ten Chinese and German companies from industries such as building materials and hardware, energy and chemicals, and food machinery, including Gaifus Co., Ltd. and Shandong Yaohua Glass Co., Ltd., made presentations. More than 60 representatives from more than 50 representative specialized and new small and medium-sized enterprises and industrial and commercial institutions, including Berlin Industrial Group (B.I.G.), UKF Universal Kugellager Fabrik GmbH, and Graforce GmbH, attended the meeting and conducted 5 hours of business discussions with Shandong enterprises. Interactively, more than 150 “one-on-one” negotiations were held, and 10 million euros were signed on the spot.
On the morning of March 13, the entire Shandong Economic and Trade Delegation was invited to participate in the “German Small and Medium-sized Enterprises Future Day” event. The event was hosted by the German Federal Federation of Small and Medium Enterprises and included more than 8,000 people from all over the world, including many ambassadors, heads of well-known companies, presidents of business associations, as well as many German governors, federal ministers, state secretaries and foreign political and business visitors. Guest representatives gathered together to discuss the future development of small and medium-sized enterprises. Malaysian Prime Minister Anwar was invited to lead a delegation to participate in the event and deliver a keynote speech. Through the active coordination of our association, Jinan City held the “China (Shandong·Jinan) Sino-German Small and Medium-sized Enterprises New Productivity Docking Exchange Meeting” during the conference. Shandong Teya Steel Group Co., Ltd., Kemit New Material Technology Co., Ltd., etc. 7 Companies used the resources of the event to promote the event to the global business community and communicate with German companies.
During the visit to Germany, various cities and enterprises carried out a variety of trade and investment promotion activities based on their actual conditions. Zhou Hong, member of the Standing Committee of the Binzhou Municipal Party Committee, Minister of the Organization Department and Minister of the United Front Work Department, led the Binzhou delegation to hold discussions and exchanges with the Chinese Chamber of Commerce in Germany, the Berlin International Students Association, the German Chamber of Commerce and Industry, and the China Council for the Promotion of International Trade’s Representative Office in Germany. Liu Changmin, the first-level inspector of the Texas Municipal Government, led the Texas delegation to visit the Berlin State Economic and Technological Promotion Bureau, the German Chinese Chamber of Commerce and Industry, the German Federal Federation of Small and Medium Enterprises and other business consultation agencies. The Jinan Council for the Promotion of International Trade organized more than 20 companies to go to the Adlerhof Science and Technology Park and the BMW Motorcycle Factory for on-site inspections and investment promotion. At the same time, the Shandong Provincial Council for the Promotion of International Trade organized relevant participating companies to make full use of their visit to Germany, scientifically arranged visits to old customers in various cities, consolidated trade relations, and went deep into the front lines of various warehouse markets such as building materials and home furnishings to conduct on-site research on prices and trade channels.
“One meeting is worth a thousand emails. Only by taking the initiative can you gain something.” said Tian Lulong, general manager of Shandong Muyang New Energy Co., Ltd. Through negotiations, Shandong Muyang successfully signed an order for new energy equipment and achieved great results. Liu Yin, chief representative of the Shandong Provincial Representative Office of the German Federation of Small and Medium Enterprises, said that the effect of the “China (Shandong)-Germany Economic and Trade Matchmaking Conference” exceeded expectations. Many German companies gave them feedback and reached a number of preliminary agreements through “one-on-one” negotiations. Many German companies are full of hope for deepening cooperation with Shandong companies. After the meeting, they will seek further docking and negotiation with Shandong companies. Next, they will work together with the Shandong Council for the Promotion of International Trade to help companies from both sides achieve more pragmatic cooperation.
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